FAQ:Questions about stores

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I've created a store and sent my request for product purchase to each of my suppliers. When will they deliver the ordered goods to my warehouse?

The goods will be delivered on the next day, after the game update.

I've opened a store, purchased products, but there are no employees. When will they appear?

They can't just appear – you have to hire them. Open your store page, click on “Employees and salary”. Enter the needed number of employees in the new window and set their salary.

I've just opened my first store. How much goods should I order for a start?

It will be better if you order little by little. In case if your product is sold out, on the next day you can order a little more. Sales volume depends on several factors: your commercial qualification, city, region, store size, number of departments, goods quality and price, market situation, store reputation etc. This is why in the beginning it will be better if you order little by little: for example, 20~30% of this product's average sales volume (according to the sales report in your area). If you sales increase, you can increase goods volume accordingly.

What factors influence sales volume in my store?

Sales volume depends on: number of customers, prices, quality and brand of products. It also depends on store efficiency.

Can I purchase products of different quality and sell it separately to wealthy and poor customers?

Everything that you buy will be mixed in the warehouse, so in result you will have a product with average quality, average brand and average price. Exceptions are TM or franchise products. For example, if you have chosen several milk suppliers and ordered usual "Milk" (icon – bottle milk) and TM-milk "Pasteurized milk" (icon – carton box milk), these products won't be mixed in the warehouse.

Does it make any difference, if in one store I sell compatible (like bread and milk) or incompatible (bread and cars) goods?

As a rule, specialized store (consists of one department) works better. But theoretically, a store with many departments and variety of products can also bring good results. Size of sales area is very important.

How many units of goods can I place into one unit of strore's area?

Conventionally, capacity of warehouse and sales area is not limited. Everything is determined by the demand.

When should I increase (decrease) the area of my store?

There is no specific rule for this point. By increasing your store area, you will get more customers and improve service level. But after you get more customers, you'll need to hire more sales assistance. Service level depends on store area, the number of sales assistances and their skills. Service level also depends on how many departments you have in your store: if you have only a couple of departments, they will occupy bigger area and service level will be higher.

The system says, that there I have to increase number of employees. But at the same time it says, that my store probably has too many sellers. What does it mean?

It's easy: the number of sellers is not enough for customers service, but it is too much for the manager of your store - he can't handle them all.

I want to deliver the goods produced on my pig farm to my store. I mean, I don't want to sell it to myself. Is it possible?

Only the following ways are available in the game: you can sell goods at fixed price to the warehouse, to the factory or to the store (yours, or other companies). No other methods.

I've hired employees and bought products, but I no sales so far. Why?

It is a very frequent thing: new players don't pay much attention to the quality, brand or price of purchased goods. In cases like this it is impossible to sell product and gain profit. We recommend you to pay attention to market reports and to the average figures of city statistics. Another possible reason is: you have chosen a very small market and/or competition level is too high (for example, automobile market in small Europe cities).

As I look at sales reports, I see letters AAA, A, C. What does it mean?

This is a grade, which indicates situation in city market. AAA – market is overglutted. Supply exceeds demand more than three times; AA – market is overglutted. Supply exceeds demand more than two times; A – market is overglutted; B – market is glutted; C – market is starting to glut; D – market is not glutted; E – market is not glutted, segment of local suppliers is more than 50%.